SM Entertainment: Share Cancellation and the Launch of a New British Band - Dear Alice

• In this insight, we discuss the recent share cancellation at S.M. Entertainment, valuations, and the launch of a new British boy band in August 2024.

• Dear Alice boy band will start its promotion with the broadcast of "Made in Korea: The K-Pop Experience" on BBC One and BBC iPlayer on 17 August.

• We are cautiously positive on Dear Alice band. Unlike most aspiring boy bands, Dear Alice has a HUGE advantage of launching the band on the BBC through a TV show.

Source: BBC